Wednesday, March 18, 2009

What is Coop Advertising?

The concept behind coop advertising is simple: to buy large lots of advertising from many sites at wholesale price and share the cost among many people.
Every participant buys a package of advertising - which we call at Coop-Hits.com "Positions" - depending on their needs and budget. Positions left unsold is used for self-promotion.

The result is that members buy advertising much cheaper and receive traffic from a large variety of sources. In addition they don't take all the risks and discomfort related to buying advertising by themselves from many different sites.

When you buy advertising from one site you need to test it first. You usually first do a small order to see how it goes. This takes time and it's expensive. If you buy advertising from just one site it's not a big problem but if you need it from dozens - or hundreds! - of sites, you are ready for some serious head ache. What can go wrong?

1. The site that you buy advertising from needs ages to deliver the purchased advertising. We had sites needing years to deliver just a few thousands of hits or a handful of banner clicks.

2. The site disappears before they could deliver the traffic you bought: the business was not so good, the domain expired and wouldn't be renewed. You can't believe how many times this happens!

3. You look at your stats and all you got are visits from China! Now, i have nothing against the glorious People of China but most of those visits come from robots used to surf traffic exchanges and similar sites to earn credits and money with no sweat. And the few real (Chinese) visitors buy nothing.

If you buy coop advertising you don't need to worry about all this: others take the chore and the risks of testing sites.